Agent Provocateur to open in Amsterdam

Agent Provocateur to open in Amsterdam

Luxe British lingerie brand Agent Provocateur is opening a new branch in Amsterdam.

On November 18 the lingerie company will open a shop-in-shop of 80 square meters in the Bijenkorf in Amsterdam. The store will look like a small boudoir in the house colors pink and black.

The upmarket label Agent Provocateur, known for steamy ads featuring the likes of Kate Moss, Helena Christensen and Rosie Huntington-Whiteley, has plans to expand its lineup to include sunglasses, cosmetics and bedding.

The London-headquartered chain currently has 51 boutiques in the U.K., Europe, Russia, South Korea, Hong Kong, the Middle East and the U.S., with plans for branches in Russia and Japan in the works as well.

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