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Daily Dutch News in English

Amsterdam International Fashion Week 2010

The 13th Amsterdam International Fashion Week will open on Wednesday, 17 July 2010.

From Wednesday the 14th until Sunday the 18th of July 2010 the official catwalk program is filled with starting designers established professionals and prominent labels like Spijkers & Spijkers, Iris van Herpen, Hyun Yeu, Individuals by AMFI, Lichting 2010 by G-Star Raw, Frans Molenaar Prijs ’10, Daryl van Wouw, NŌN by Kim, ROPAROSA, Monique Collignon, The Red Rail, Dagmar, Sandwich, Hunkemöller.

AIFW is being closed with the celebration of 6 years Dutch fashion by Club BRILLANT. In addition AIFW offers perspective to young ambitious designers, by creating the possibility to show at the Fashion Week LAB. Fashion Week DOWNTOWN, the public program, is placing Amsterdam on the map as a fashion city. The official kick-off of Fashion Week DOWNTOWN (9th till18th of July) will take place on Friday 9th of July, 17h00 at Maison de Bonneterie.

Amsterdam International Fashion Week (AIFW) started in 2004 as an initiative to put Amsterdam on the map as a sparkling and internationally oriented destination for Fashion. Twice a year, Fashion Week forms the centre-point of the Dutch fashion world, with a full schedule of catwalk shows, trade fairs, presentations, lectures and parties.

The show program is on invitation and for professionals only. AIFW takes place at the former Gas Factories in Amsterdam’s ‘Westergas’ area. Young and established designers show their collections on the Amsterdam catwalk. With the growing interest in ‘Dutch Design’, Amsterdam International Fashion Week attracts a growing audience of directional international brands, buyers and press.

Answering to immense popular demand, Fashion Week DOWNTOWN consists of numerous public catwalk shows, parties, shop launches, lectures and expositions, all organized in collaboration with local museums, galleries, clubs and shops.