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Alexandra Richards at Amsterdam Fashion Week

Alexandra Richards, daughter of Rolling Stones guitarist Keith is in Amsterdam for the Amsterdam Fashion Week 2010.

The 24 year old blonde is a model, artist, and DJ in New York City. She was invited by her Girlfriend Gulcen Olcay, owner of the funky clothing brand “SuperTrash” a true LA it- girl label for independent women with great sense for fashion and style.

SuperTrash was found in L.A., by socialite Ava Rily, a true Hollywood girl, but brought to big European success in cooperation with the Dutch fashion entrepreneur Olcay Gulsen. Today SuperTrash is a well known brand in the contemporary fashion areas all over the world.

Olcay Gulsen is a 28-year-old Dutch exotic beauty who certainly has everything going for her. She’s famed, young, smart, and an extraordinary entrepreneur. With an international jet-setting lifestyle she travels to the world’s best places, while staying on the pulse of her brand. Mingling with celebrities and the fashion elite, working hard and playing hard; all the while being the managing director behind the ever-growing successful empire that is SuperTrash.

Beginning of 2009, a new era has begun with Olcay Gulsen taking over the worldwide business. SuperTrash may be born in L.A. but it definitely has been raised in Amsterdam!

Supertrash S/S 2010 Fashion Show AIFW 2009 from robertanderson on Vimeo.

Alexandra was not the only guest of honor. Edgar Davids who Olcay reportedly has a relationship with also sat in the front row during the Amsterdam Fashion Week.