Amsterdam Area trade mission to India

Amsterdam Area trade mission to India

From 25 to 31 March, the Mayor of Amsterdam, Eberhard van der Laan, will lead a trade delegation from the Amsterdam Metropolitan Area to India. The purpose of the trip is to strengthen existing economic relations with India and create new ties with companies interested in the business potential of Amsterdam. Mayor Van der Laan will visit the cities of Mumbai, Pune and Bangalore. Alderperson Carolien Gehrels (Economic Affairs, Arts & Culture) will also visit Mumbai from 25 to 28 March, for, amongst other events, the Creative Day. Particularly special is that Alderperson List from the City of Eindhoven will participate in this trip. At an international level, the regions of Amsterdam and Eindhoven cooperate closely in the fields of innovation and technology.

Since 2006, Amsterdam has been working towards attracting companies from India. Thanks to this effort, more and more Indian companies have chosen the Amsterdam Metropolitan Area – the number of Indian companies present in the region has increased fivefold in recent years, currently totalling 75 businesses. In the Netherlands overall, there are 120 Indian companies. During the trade mission, Indian companies from Mumbai, Pune and Bangalore that also operate in Amsterdam will talk about their experiences. The visit will also include seminars for Indian companies, particularly in the ICT, life science, pharmaceutical, finance and logistics sectors, detailing the benefits of choosing Amsterdam as the location for their European headquarters.

Amsterdam: workhorse of the Dutch economy
Mayor Van der Laan: “During this mission we will lay the foundations for a long-lasting relationship with India, wherein its history and cultural identity is tied together with ours. We will demonstrate that Amsterdam and the Netherlands is a key business hub for accessing all of continental Europe. Amsterdam is especially renowned for its international orientation, openness, inclusiveness, and our high quality of life. This makes Amsterdam an attractive partner.”

Alderperson Gehrels: “In addition, we wish to include other Dutch regions with specific knowledge and experience, such as Brainport Eindhoven, which holds such a strong international position in the fields of innovation and technology. By combining our unique selling points, we are offering Indian companies a complete package: from research in Eindhoven, to marketing and sales from Amsterdam. Throughout, Amsterdam remains the workhorse driving the Dutch economy.”

Visiting Indian companies
In Mumbai, Mayor Van der Laan will meet with the heads of TATA Motors and Taj Hotels. Together with the Mayor of Mumbai, he will sign an agreement to begin the development of a Cruyff Court in collaboration with the Cruyff Foundation. In Pune, Mayor Van der Laan will open a seminar aimed at Indian ICT companies. Then in Bangalore, he will be present alongside representatives from the University of Amsterdam, Infosys and Cisco to discuss Amsterdam’s future ICT strategies and the possible creation of a dedicated Amsterdam Campus. On the final day of the trade mission, he will meet with the CEO of the pharmaceutical giant Biocon India.

Alderperson Gehrels will preside over a programme for the creative sector in the Design Workspace, where, amongst other things, a workshop will be hosted by THNK. Other programme elements include a visit to the University of Mumbai, a dinner with the India Netherlands Business Circle Bangalore, plus a meeting with Waternet and the electric car manufacturer Mahindra & Mahindra.

More information about the mission and the programme of seminars can be found at: www.iamsterdam.com/amsterdamareamissiontoindia2012

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