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Daily Dutch News in English

Amsterdam Fashion Week 2010

The Amsterdam International Fashion Week returns to the Westergasterrain with the 2010 winter edition from Wednesday 27 to Sunday 31, highlighting the hottest in cooler climes clothing.

Amsterdam International Fashion Week (AIFW) started in 2004 as an initiative to put Amsterdam on the map as a sparkling and internationally oriented destination for Fashion. Twice a year, Fashion Week forms the centre-point of the Dutch fashion world, with a full schedule of catwalk shows, trade fairs, presentations, lectures and parties.

The show programme is on invitation and for professionals only. AIFW takes place at the former Gas Factories in Amsterdam’s ‘Westergas’ area. Young and established designers show their collections on the Amsterdam catwalk. With the growing interest in ‘Dutch Design’, Amsterdam International Fashion Week attracts a growing audience of directional international brands, buyers and press.

Fashion Week Downtown is probably your best bet for a fashion show experience outside of the regular catwalk, and touts itself as a public program that turns more than 80 locations including shops, galleries and clubs into temporary catwalk shows, exhibitions, parties and salons.

There is also a chance that you could win tickets to the official program—check out the IAmsterdam website soon to give it your best shot.

Answering to immense popular demand, Fashion Week DOWNTOWN consists of numerous public catwalk shows, parties, shop launches, lectures and expositions, all organized in collaboration with local museums, galleries, clubs and shops.

Focusing on Amsterdam’s reputation as an inspiring city, the AIFW programme combines commerce with creativity. Our city has a lot to offer: a growing pool of talent, an inspiring place to visit and a vibrant place to do business.

This year’s spring fashion event will be held from January 27 – 31. Fashion Week Downtown will take place from January 23 – 31. Go to the AIFW and Fashion Week Downtown websites for more more information on prices and locations of the various events.