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Daily Dutch News in English

Amsterdam Fashion Week is Greenest Fashion Event

Amsterdam International Fashion Week has been awarded Best International Fashion Week 2011 by International Sublime Magazine.

Sublime Magazine was pleased to give AIFW the Best International Fashion Show 2011 Award. Like Sublime Magazine, AIFW values sustainability and innovation, and has encouraged hundreds of new, talented designers around the world to embrace ethical standards in the fashion industry and consideration for the environment.

AIFW also deserves this recognition for organising The Green Fashion Competition, providing training, promoting and investing in a new generation of talented designers. The competition has been well integrated into the main show, proving that sustainability and fashion can go hand in hand.”

The 15th edition of AIFW, taking place from 13th till 17th of July, Saturday 16th will focus on green fashion with the launch of The Green Fashion Competition, season 2 at 19h00. International topmodel and ambassador Lonneke Engel will officially open the second edition of The Green Fashion Competition in a unique multimedia setting.

The Green Fashion Competition
AIFW and the Dutch Ministry of Economic Affairs, Agriculture and Innovation initiated The Green Fashion Competition to inspire and encourage a change towards a more sustainable fashion industry. By offering a complete ‘prize pack’ they provide the prize winners with the tools to really start as a fashion business. Besides cash prizes The Green Fashion Competition provides young entrepreneurs with business related workshops, coaching, connection to the AIFW network and a platform during the 16th edition of AIFW. The United Nations Conference on Trade and Development (UNCTAD) has recently launched a partnership with The Green Fashion Competition to support the competition’s efforts in identifying talented entrepreneurs.