The 16th edition of Amsterdam Fashion Week kicked off with a spectacular opening show in front of an awesomely attired pack of VIP fashionistas filling out the front row. And glam guests enjoyed a dazzling opening show on the catwalk by designer Sjaak Hullekes and Bas Kosters.
The 16th edition of Amsterdam Fashion Week takes place from the 25th until the 29th of January 2012 at the Westergasterrein. Amsterdam Fashion Week will once again focus on creative expression for new, talented designers, established names and leading fashion labels.
See the complete program below.
Wednesday 25th January: Opening night
Sjaak Hullekes introduced his label during the Amsterdam Fashion Week in January 2007. Four years later he will open the 16th edition of Amsterdam Fashion Week by showing his new collection. Bas Kosters will show his newest creations during the opening night’s second show.
Thursday 26th January: Talent Day
Thursday’s theme is stimulating talent. Fashion Week LAB. offers young designers the chance to show their collections at one of the official Amsterdam Fashion Week locations. Enabling them to profit from the commercial opportunities that the Amsterdam Fashion Week offers, and from the presence of national and international media. This initiative supports the development of designers into independent entrepreneurs.
Friday 27th January: Business & Sustainable day
Amsterdam Fashion Week is known by many for its catwalk shows. However, Amsterdam Fashion Week organises numerous other activities throughout the year that bridge the gap between creation and commerce. The Amsterdam Fashion Week Business Program will take place on Friday. Renowned businesses such as Amsterdam Innovation Motor, Syntens and Made-By, share their knowledge and expertise with designers, who can apply these insights to their own business operations. As well as hosting the Business Programme, Friday’s theme is ‘green’. ‘The Green Collective’ will be launched in the presence of the Minister of Economic Affairs, Mr Verhagen. The final of the second edition of The Green Fashion Competition will also take place, during which the jury will choose two winning designers from the 8 finalists. The Green Fashion Competition’s first edition winner Elsien Gringhuis will show her new collection.
Established names and leading fashion labels in the weekend
In the weekend, established names and leading fashion labels will show their collections. On Sunday evening the week will close with the traditional Amsterdam Fashion Week after-party.
Change of name
From today, Amsterdam International Fashion Week (AIFW) will continue under the name Amsterdam Fashion Week. The introduction of the new name coincides with the strengthened position of the corporate as well as consumer directed programs. This position is expressed through a renewed website and logo and in modified program titles. From this edition onwards the program will be divided into ‘Fashion Week Uptown’ and ‘Fashion Week Downtown’. The organisation has been supported in this process by the corporate identity advice agency Total Identity.
Fashion Week Uptown
Fashion Week Uptown is directed at fashion professionals, purchasers, sponsors and the (inter)national fashion press. They come together at the many fashion shows, brush up on their knowledge during the Fasterclasses (Masterclass in Fashion) and inspire each other by, for example, discussing sustainability and the international fashion industry.
Fashion Week Downtown
Fashion Week Downtown is directed at a broader target audience and offers a platform to a number of initiatives for their own fashion related activities. These are, for example, presentations in art galleries, window displays, fashion shows and shop based activities. Various events will be organised under the banner of Fashion Week Downtown.
Amsterdam Fashion Week was established in 2004 to put Amsterdam on the map as an inspiring and internationally oriented fashion destination. Since then, Amsterdam Fashion Week has grown to become the half-yearly fashion event in The Netherlands and is organising its 16th edition in January 2012. Amsterdam Fashion Week offers talented new and established designers a platform from which to present themselves to a wider audience and commercial parties. The organisation guides starting talent in their development and professionalisation to enable them to achieve commercial independence. The Amsterdam Fashion Week is active throughout the year connecting various parties and building bridges between culture and commerce, education and business and fashion with other creative disciplines.