Amsterdam uses gamification to fight youth unemployment

Amsterdam has found an innovative way to tackle youth unemployment with a program that uses gamification techniques to educate participants in a game-like social platform environment.

Gamification is the use of game thinking and game mechanics in a non-game context — playing on people’s natural desires for competition, achievement, status, self-expression, altruism and closure.

The Municipality of Amsterdam has invested €500,000 in 13 projects that should help young people between 15 and 27 years get a job.

A number of projects have been selected, such as the game Ready4Work020, an online and offline game where young people can earn rewards by completing challenges to differentiate themselves in the highly competitive job market. Rewards include speed dates with employers, networking skills and job interview training.

The App Academy offers unemployed people an app development training to become mobile developer for iOS or Android.

During the festival Try Before You Get The Job! 200 highly skilled job seekers are inspired and will learn how to conquer their place in the job market.

Amsterdam is facing a growing number of young unemployed. In 2009, 14 percent of the city’s population between 15 and 26 years were unemployed. Now it is 20 percent.

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