Santa Clara-based Intel Corporation is launching ‘Kitty & Lala’ this week, the second in a series of blogger profile films created by international marketing communications agency, Amsterdam Worldwide.
‘Kitty & Lala’ will premiere in the USA later this week at http://www.intel.com/visuallife, prior to a global rollout through social media and at experiential events.
Produced in Beijing and Hangzhou, ‘Kitty & Lala’ is part of Intel’s Visual Life campaign to promote the new 2nd Generation Intel Core(TM) Processor family. The film illustrates the critical role technology plays in everyday visual life, through the eyes of two pioneering Chinese wedding photographers – Kitty and Lala – who also run one of the most popular blogs in China.
‘Kitty & Lala’ is a beautiful portrait of contemporary China, capturing how technology enriches Kitty and Lala’s innovative images – a fusion of conceptual art and commercial photography.
Some of the most notable work from their studio, called 80 Impression, features in the film, including a kitsch fairytale shoot and a tongue-in-cheek portrait of football-fan newlyweds posing in tracksuits. ‘Kitty & Lala’ also explores how the post-1980s generation in China combine respect for their traditional cultural heritage with individuality and creativity.
The concept and production is by Amsterdam Worldwide and Brian Elliott, its founder and chief executive, said: “Within the space of 20 years China has a generation of young adults with disposable incomes and an expansive view of the world thanks to technology. Kitty and Lala exemplify this new visual generation. Their story is a natural fit with Intel’s campaign.”
The team behind the film includes director Qiao Li, an award-winning Beijing-based Australian filmmaker, who has produced work for Nike, Samsung, Lexus, and Unicef. Sun Media – one of China’s foremost media and production companies – oversaw production, while local production unit, The Bag Ladies, shot and delivered the film.
Amsterdam Worldwide unveiled Intel’s first blogger film, ‘The Sartorialist’, in January 2011. ‘The Sartorialist’ documented the work of blogger and photographer Scott Schuman, and has been watched by nearly one million people online.
Several new Visual Life films are in currently in development and will premiere later this year.
Source: Amsterdam Worldwide