Anomaly continues global expansion with Amsterdam launch

Following the continued growth of New York and successful launch in London, Anomaly has opened in Amsterdam, expanding its micro-network and offering a new approach to communications within the European arena.

Recognized by Fast Company as one of ʻThe 50 Most Innovative Companies In The Worldʼ, Anomaly has built both a prestigious client list and a reputation for thought leadership in the ever-changing world of communications.

The Amsterdam office will be headed up by Hazelle Klønhammer, who assumes the position of Managing Director. A native of Australia, Hazelle spent over a decade in Amsterdam at Wieden + Kennedy driving global brands including Microsoft, Nike, Heineken, Carlsberg, Electronic Arts, Vodafone and P&G.
During her tenure at Wieden + Kennedy, Hazelle won the first digital client for the network and was instrumental in setting up their digital offering. Before joining forces with Anomaly, Hazelle was Managing Director of Grey Amsterdam, where she drove the Dutch agency re-structure and significantly improved its creative profile. She has also worked at 180, Modernista, TBWA-Campaign Amsterdam, and Amirati Puris Lintas in Sydney.

Founding Partner and CEO, Carl Johnson, says: “We continue to hear the calls for change, that the conventional models are broken and traditional solutions are becoming less and less effective. Amsterdam is a renowned hub for world-class talent and will provide a terrific base for us to partner with ambitious domestic and European clients alike. Weʼre excited to have Haze at the helm and look forward to building an eclectic team of talent around her. One of my Partners here in New York – Richard Mulder – was born and raised in Amsterdam and will take a special interest in the office.”

Mulder spent 11 years at Nike managing brand communications in Europe, the US and the Asia-Pacific region based in the Dutch capital and Portland, USA. Amongst other notable creative work Richard invented the yellow LiveStrong bracelet for the Lance Armstrong Foundation.
Richard says: “Een schot in de roos. The creative spirit and attitude of Amsterdam fits the Anomaly culture perfectly. Anomaly is finally home.”

Hazelle Klønhammer adds: “Iʼm excited to be joining Anomaly in these dynamic times when clients face both increasing complexity and increasing opportunity in creating new approaches to marketing. Everything is media these days and job number one will be selecting a unique group of talent to deliver smart solutions across business strategy, design, innovation, media, digital, and advertising. Theyʼre a pretty unique bunch and I see tremendous opportunities in shaping Anomalyʼs pioneering model here.”

Anomaly will be located in a 17th century canal house on the Herengracht in Amsterdam.

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