Volkswagen of America, Inc. announced today it will premiere two 30 second spots during the 2nd and 4th quarters of Super Bowl XLV. The ads will showcase two new vehicles, the all-new 2012 Passat and the 21st Century Beetle, months before they arrive in dealerships this fall.
In “Black Beetle,” the first spot for The 21st Century Beetle, cutting-edge CGI creative goes etymological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures. The ad is an homage to some of the greatest car chase scenes in the history of film and TV. With the fast-paced and explosive song “Black Betty,” rerecorded by Jon Spencer and the Blues Explosion, the Beetle ad revs to life even though it does not feature any actual images of the car, a bold move for any automotive brand. The iconic shape of the Beetle and its performance attributes are prominently showcased in the spot, further building anticipation of the reveal.
The Super Bowl ads were created by Volkswagen’s creative Agency of Record Deutsch LA and follow the 2010 Punch Dub Super Bowl spot, which starred superstar musician Stevie Wonder and comedian Tracy Morgan.