The Netherlands is known as bicycle country of the world. About 1.5 million bikes are sold every year, but what happens to the old bikes? They are left to rust or sold for next to nothing. This gave Johnny Loco an idea.
Arnaud van der Vecht, one of the founders of the trendy bicycle brand “Johnny Loco”, says: “We were visited by our South African distributor. The man asked me what happens with all those old bikes on the bridge in Amsterdam. Africa would be a perfect destination for used bikes. He wondered if I could arrange to ship these bikes to Africa. A bike can change a life in a poor country. Yet for millions of people on the lowest incomes, a new bicycle is financially out of reach.
Van der Vecht thought it would be a great idea to export the bikes to Africa for charity. The dealers were enthusiastic about a trade action for the charity and were happy to cooperate. Subsequently, Van der Vecht put everything in motion.
Starting next week, anyone can trade in used bikes at one of the hundreds of outlets and receive a 200 euro discount on a brand new Johnny Loco bicycle. The bicycles are collected and shipped by boat to Bicycles for Humanity in Namibia.
Bicycles for Humanity began in September 2005 with the simple aim of enabling people to raise funds and collect unwanted bicycles to send to reliable partners in developing countries.
Johnny Loco started five years ago with the production of high-quality bikes. The trendy bicycle brand became not only successful in the Netherlands but also internationally. More information about Johnny Loco and the bicycles for Africa ‘is available on the website of Johnny Loco and the site of Bicycles for Humanity.