Dutch digital TV market growth continues

Dutch digital TV market growth continues

The number of digital TV connections in the Netherlands grew by 2.9 percent during the second quarter of 2011 to 5.73 million on 30 June 2011, according to Telecompaper’s quarterly Dutch Television Subscribers report.

The total digital TV users include 3.25 million cable TV subscribers that have an analogue TV connection as well. Digital TV increased its share of the entire TV market to 72 percent. Ziggo is the largest digital TV provider, slightly losing market share, followed by KPN, UPC and CanalDigitaal. Most consumers receive digital TV via cable networks. Cable accounted for almost 57 percent of digital TV connections, slightly losing market share during the quarter. Terrestrial and satellite are second and third, both losing market share. IPTV and FTTH were able to increase their share of the digital TV market, ending the quarter as fourth and fifth largest technologies.

“After 15 percent annual growth in 2010, we expect the number of digital TV connections to grow by 13 percent in 2011,” said Telecompaper analyst and report author Kamiel Albrecht. “This will lead to a total of around 6 million digital TV connections at the end of this year.”

The digital TV growth is driven by an increasing number of operators offering triple play services, recently joined by Vodafone who will offer these services via the FTTH network. Another driver is so-called second screen TV services enabling consumers to watch TV via their tablet, PCs or laptop as well. KPN will introduce such service in the middle of September and both Ziggo and UPC are expected to enhance their current iPhone or iPad apps with such services as well.

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