Bud Light’s new Cool Twist aluminum bottle will take center stage on Super Bowl Sunday with the debut of its self-titled TV commercial, “Cool Twist.” While the ad will mark the first time viewers see the Cool Twist bottle, it will also serve as the world premiere of “Ten Feet Tall,” featuring Wrabel, the newest single from Island Records’ Grammy Award®-winning producer, artist and DJ Afrojack.
During and after the airing of “Cool Twist,” up to 500,000 fans, 21 years of age and older, who use Shazam can access a download of “Ten Feet Tall” courtesy of Bud Light.* Both “Ten Feet Tall” and the Cool Twist bottle will be released nationally on Monday, Feb. 3.
“Afrojack has an uncanny ability to reimagine the status quo, and that skill made him the ideal partner to help debut our new Bud Light Cool Twist reclosable bottle,” said Rob McCarthy, vice president, Bud Light. “Viewers who see – and hear – our spot will immediately know the Cool Twist bottle represents something new and unique for the industry.”
“The Super Bowl is one the biggest events of the year and its awesome my new single will be premiered here alongside Bud Light. I’m super pumped,” said Afrojack, who will release his inaugural album in May on Island Records.
“Afrojack has proven time and time again that there is no limit to his musical reach,” said David Massey, president of Island Records. “There is no greater platform than the Super Bowl, and we are excited to partner with Bud Light to launch Afrojack’s ground-breaking single ‘Ten Feet Tall,’ featuring Island’s newest signing, Wrabel.”
The result of a $150 million investment, the sleek Cool Twist bottle design allows beer drinkers to enjoy the refreshing taste of Bud Light, America’s best-selling beer, in more places. Bud Light’s Cool Twist 16-ounce aluminum bottles will initially be available in eight-packs.
For more information on the new Bud Light Cool Twist bottle, visit www.BudLight.com.