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Daily Dutch News in English

Dutch fashion chain HEMA uses male model Andrej Pejic in lingerie campaign

Dutch retail chain HEMA has sent shockwaves through the world of fashion by using male model Andrej Pejic in its latest lingerie campaign.

With a large number of billboard posters throughout the Netherlands HEMA shows this week the beautiful effect of its latest mega push-up bra. Starring the male supermodel Andrej Pejic, one of the most acclaimed international models of the moment.

The androgynous 20-year-old Andrej shines with his androgynous appearance in both male and female campaigns for the biggest fashion houses in the world. HEMA is the first Dutch company advertising with the top model in a series of adverts.