Dutch Social Networking site Hyves, opened own game portal together with a game developer Spil Games. Members of the site can play it and their friends directly challenge to break their scores.
The games come from Spil Games, which also operates Web sites Spelletjes.nl. The difference is that the Hyves game portal, lists personal scores and are compared with those of their friends. From these lists it is possible for others to challenge.
At the time of launch, there are 300 games available at hyves.nl. Providers promise this week to add new games.
Gaming on social networks is now an industry in itself. Facebook games like Farmville is played by 80 million people worldwide.