Dutch web-based app set to revitalize publishing industry by bringing digital interaction to print

Dutch web-based app set to revitalize publishing industry by bringing digital interaction to print

Layar, the world’s leading mobile augmented reality (AR) provider, today announced the launch of the Layar Creator, a self-service web application for activating print pages with digital content. By simplifying and demystifying previously complex AR technology, the Layar Creator makes it quick and easy to bring once static pages to life with videos, links and “Buy” buttons that readers can view with their smartphone.

In a matter of seconds, anyone can upload images or PDFs, drag-and-drop any of a number of digital buttons onto the pages and publish them on the Layar platform. When readers view activated pages with the Layar app, these buttons appear on top of the page, enabling deeper engagement and direct commercial opportunities as the printed page becomes a point-of-sale.

The Layar Creator: Easy, Seamless and Affordable

The Layar Creator takes advantage of Layar Vision technology, recognizing existing images from the pages of magazines and newspapers without the need for special markers. There is no software to install, and the Layar Creator’s intuitive interface makes it easy to start activating pages right away – all at budget-friendly prices.

“I loved how simple it was to use the Layar Creator with our magazine,” says Monique van Beekhoven, web editor for Sanoma Media’s vtwonen magazine. Using their smartphones, readers could instantly order items in the magazine by tapping “Buy” buttons placed on the pages with the Layar Creator by Monique herself. “I really believe that anyone can do it!”

  • Easy to use – The Layar Creator is simple and intuitive with drag-and-drop functionality – it couldn’t be easier to make print interactive.
  • Seamless integration – With no software to install and no restricting watermarks or QR codes to use, the Layar Creator has very little impact on the workflow of a publication.
  • Cost effective – With pay-as-you-go, bundled pricing and free ad-supported options, the Layar Creator is affordable on any budget. And until August 1st, it is completely free to use.

Proven Results Built In

Early interactive print campaigns with the Layar Creator have already shown promising results. Roughly 1% of readers who discover activated pages are converted from print to digital by using Layar to interact with the pages. And on average, 20% of all digital content displayed in print through Layar is clicked by the viewer. Having seen these results, several publishers have signed on to incorporate the Layar Creator into their publishing process going forward.

“At every editorial meeting, we discuss what will be in the printed magazine and how we can connect that content with Layar,” says Jildou van der Bijl, editor-in-chief of LINDA. Magazine. Three recent issues already feature interactive pages, and LINDA. will continue to include the Layar Creator in its production process for the next year.

The Dawn of Interactive Print

These results and partnerships validate Layar’s strong belief that interactive print is the next step not only for the publishing industry, but also for augmented reality as it moves toward practicality and viability in the marketplace.

“The market for print is not going away. It’s here to stay,” says Layar CEO Raimo van der Klein. “With the introduction of the Layar Creator and interactive print, we have every reason to be extremely confident in a strong future for print. Today we are joining hands with publishers and moving forward together.”

To learn more, visit www.layar.com.

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