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Fashiolista launches in New York City during New York Fashion Week

Fashiolista, the fastest growing social media community for fashion lovers, is hosting the first Fashion Week World Tour event in New York City. Fashiolista was founded in Amsterdam, the Netherlands in 2010. It is an online community powered by users with a passion for fashion. The event is to celebrate and meet the Fashiolista members in the New York City area who are helping Fashiolista grow every day by sharing their top trend and style ‘likes’ through the website.

Fashiolista is also bringing four top international fashion bloggers to share their personal styles with the New York City Fashiolista members: Andy Torres from Style Scrapbook (Amsterdam, the Netherlands), Chiara Ferragni from The Blonde Salad (Milan, Italy), Kristina Bazan from Kayture (Geneva, Switzerland) and Zina Ch from Fashionvibe (Barcelona, Spain). Adding to the party is top up-and-coming talent, MoXiie and Ariana and the Rose, who will be performing for the guests throughout the night.

With an audience reach of more than two million women a month, the Fashiolista members express their style by ‘loving’ items more than 9 million times a month. Fashiolista is experiencing fast growth in membership in the United States, and as New York City is one of the top trendsetting and trend spotting cities in the world Fashiolista will open their first office in New York City during New York Fashion Week.

“We are excited to be taking the next step from a small tech start-up in Holland to opening our first office in New York City,” mentions Joost Nauta, co-founder and CEO of Fashiolista. “Fashiolista is an online platform serving as inspiration for people around the world to help discover new fashionable items, stores and designers. Being in New York City will help us reach out to a larger community of fashion followers.”

Every item on Fashiolista is handpicked by members. Once the special Fashiolista heart-shaped ‘love’ button is installed in the website browser, members only need to click on their favorite fashion finds from anywhere on the web. By clicking the ‘love’ button, the item is instantly saved to their Fashiolista profile. Members can follow other members anywhere around the world to see what items are trendy and fashionable in different countries; more than 4.5 million items have already been added to Fashiolista.

The New York City stop of the Fashiolista Fashion Week tour will be styled by, a leading European e-commerce hub of fashion that is among the first to host new collections for fresh, international fashion looks.

About Fashiolista
Fashiolista, founded in Amsterdam in 2010, is a worldwide community for fashion inspiration. More than half-a-million fashion-forward women use Fashiolista as their online style collector in more than 160 countries globally. The website is currently available in English, French, German, Italian, Brazilian Portuguese, Spanish and Turkish. Fashiolista also offers an iPhone app for users on-the-go. Fashiolista is funded in part by Atomico, the investment firm of Niklas Zennstrom, co-founder of Skype. To share in the experience please visit

About, founded in Sweden in 2004 is an e-commerce website that provides an appealing selection of fashion and beauty products for all those fashion conscious women and men across Europe. The store will open its ‘virtual’ doors throughout the world in 2012. In total there are over 750 different brands in the company’s product range which mostly caters for men and women between 18 and 35. – a part of the CDON Group, is the leading e-commerce company in Scandinavia.

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