Swedish stylist and blogger Elin Kling is working with fashion retailer Hennes & Mauritz to launch an exclusive collection. It will only be available in Sweden.
Kling’s collection will be launched on February 3rd and consists of nine pieces and two accessories. The style is minimalistic and will only be available in ten H&M outlets.
Ten percent of the profits will go to the UNICEF organization. “Elin Kling’s blog is very popular in Sweden, many fashionistas follow her closely, ” said marketing manager Jegerborn Sofia at H & M.
It is the first time that a blogger get her own collection to be sold on this scale, this illustrates that blogs are a growing influence on fashion trends.
Kling is very enthusiastic about the collection and satisfied with the result, the pieces are a perfect reflection of her own style.