Pages Navigation Menu

Daily Dutch News in English

Firestarters during Amsterdam Dance Event

Music is not enough, you need to do marketing! That was the topic of one of the panels that Firestarters hosted during ADE NEXT 2012. Sander Kleinenberg (DJ), Don Diablo (DJ) and Walter Flapper (Manager Noisia) talked about ‘Image innovation’ and how to deal with brands as an artist. Sander Kleinenberg had a clear view on the subject. “There are a lot of shrew people in the business and a lot of people with lesser talent but with bigger marketing schemes, who are ready to take over the world. If you don’t like it or have comments about it, step in and make a difference!” Watch the show here!

James Minor (SXSW), Michel Penders (Plus1) and Rob Simon ( talked about how not to festifail! How to be different next to all the existing festivals and how to stay true to your original concept were points of discussions. The most remarkable was that SXSW does not pay their artists any money at all. How do they do it? Watch the show via

The shows were moderated by Andrew Makkinga and co-hosted by Jojanneke van der Veer (Wannabeastar).

Firestarters is a platform for innovation in various creative disciplines. Firestarters is facilitated by Vodafone. ‪