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Food goes social

Foodzy – a new, self funded start-up based in Amsterdam – announced their limited private beta launch at the second day of The Next Web conference earlier this morning. helps users keep track of what products they eat during the day, and it rewards healthy and fun eating habits with badges. This way people are able to maintain a healthy lifestyle, start losing weight or simply keep track of their own and their friends’ eating preferences.

Foodzy works with local food databases, so users only find food products from the country they live in. If a product is not available yet, users can easily add it. Every product has a certain amount of ‘bits’: a simple conversion of calories. An average sized 30-year-old male that exercises on a daily basis is allowed to eat around 150 bits per day. If that same man wants to lose weight, he can start a diet plan and eat an average of 120 bits per day.

People that regularly eat vegetables, fruit or fish will over time win special badges for their healthy eating habits. But Foodzy‘s primary goal is not to be all about health or weight loss. Foodzy believes the best diet is to eat well, varied and enjoy food. Therefore it will also reward other – more fun – eating customs like a Birthday badge for eating cake on your birthday, or a BBQ badge for BBQ-ing more than 5 times during the summer. Enjoying food with your friends and competing with them for special badges while enjoying variety is where the fun and – ultimately – added value of Foodzy lies.

Foodzy also offers the possibility to view detailed statistics of your food habits like the amount of bits you eat per day, your favourite products and friends that have most similar eating preferences. In the future, Foodzy’s API could also offer the possibility to connect the service to hardware devices like WIFI scales, Nike Plus or XBox Kinect, and make the experience even richer.

Using Foodzy is free with a Lite account, but your food history is kept for a limited period of time only. Users that upgrade to a Pro account for only $15 a year, receive an unlimited food record, as well as detailed insights in their food statistics, more badges and the opportunity to start diet plans.

Foodzy announced the launch of its limited private beta at The Next Web conference earlier this morning: 500 of the very first accounts have been made available to attendees of the conference at using a limited promo code. After another couple of weeks of testing, Foodzy is expected to go in public beta in May 2011. Mobile site and apps will soon follow.