Forever Direct opens new distribution center in the Netherlands

Forever Direct opens new distribution center in the Netherlands

The new Distribution Center of Forever Direct at Business Park Borchwerf was opened in the presence of Chargé d’Affaires of the US Embassy, Mr. Edwin Nolan. Forever Living Products sells its health and beauty products in 150 countries worldwide. The distribution center near Roosendaal will supply 93 countries in Europe, the Middle East and Africa (EMEA).

Director Martin Zegers of Forever Direct EU: “Forever Living Products realizes one third of the worldwide turnover in the EMEA region. We expect a five percent growth per year for the coming years. We start with a workforce of 150 people.”

Founder and CEO Forever Living Products Rex Maughan: “We came to the Netherlands because the attention for logistics is historically rooted here.” Zegers adds: “In North West Europe, the Netherlands is one of the best locations. It offers a great deal of logistic knowledge, good infrastructure, a friendly tax climate for foreign companies and a high level of logistic organization because of the large volumes. Customs in the Netherlands is clear, business-like and progressive, which we highly appreciate.”

Business Park Borchwerf: an exellent location
So why Borchwerf? Zegers explains: “Our incoming shipments are mainly shipped through the deep sea port of Moerdijk as the prices here are considerably lower than in Rotterdam or Antwerp. At Business Park Borchwerf we are located between the ports with excellent connections to the hinterland. Besides this you can become the owner of the land at this business park, which was also an important reason to establish here.”

Jochum Haakma, Board Member of the American Chamber of Commerce (AmCham) was also present at the official opening today: “The entrepeneurship and the location here are favorable for US companies. The AmCham (American Chamber of Commerce) in 2010 started a strong network in Brabant called the AmCham Brabant Chapter. This collaboration between AmCham and BOM Foreign Investments is focused on the interests of US companies in this province. Besides this, BOM and AmCham organize interesting seminars, round tables and company visits for the US network in Brabant.”

Source: BOM Foreign Investments press release

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