Most of us only dream of what we would really like to do for a living. Some of us actually get there.
Amsterdam based Samia Taika is one of the courageous few that has taken the plunge of setting up her own business: Frenchonista, a web shop of fashionable and elegant clutches. Born in France and half Moroccan, she had always dreamt of designing and developing fashion that embraces the French elegance and incorporates the quality of the Moroccan leather she knows so well. In 2011 she launched her line of clutches and almost immediately afterwards famous dutch actresses and style icons like Carolien Spoor, Beertje van Beers and fashion blogger Sabrina Meijer were spotted with them at various events.
Ever since, and now more than ever, the clutch has become a must-have in the wardrobe of every fashionista. As a matter of fact, not only women wear clutches. Frenchonista, for example, has some great clutches that can be — and are! — worn by men.
I vaguely knew Samia from her previous career, in the IT industry, and when she started up her business, after a difficult period in her life, I was so impressed that I started following what she did and offered to help her with her blog. A lover of fashion myself, I bought one of her clutches. One became two and when I was in elegant Santorini this summer, I realized that my Frenchonista clutches had become indispensable items for travel as well.
Photos by M.E Amrani and Felipe Espinosa