Google Apps Marketplace open for business

The Internet search giant Google launched its new app store for business, known as the Google Apps Marketplace.

The Google Apps Marketplace offers products and services designed for Google users, including installable apps that integrate directly with Google Apps. Installable apps are easy to use because they include single sign-on, Google’s universal navigation, and some even include features that integrate with your domain’s data.

Google found that businesses began to experience the benefits of cloud computing and is now offering a wider variety of business applications — from accounting and project management to travel planning and human resources management.

In recent years, many talented software providers have embraced the cloud and delivered a diverse set of features capable of powering almost any business.

Google is making it easier for users and software providers to do business in the cloud with a new online store for integrated business applications. The Google Apps Marketplace allows Google Apps customers to easily discover, deploy and manage cloud applications that integrate with Google Apps. More than 50 companies are now selling applications across a range of businesses, including:

Zoho
Zoho is one of Google’s launch partners for Google Apps Marketplace as we integrate two of our business applications – Zoho CRM & Zoho Projects with Google Apps.

Intuit Online Payroll
A small business application that offers business owners a new way to efficiently run payroll, pay taxes and let employees check paystubs all within one integrated online office environment.

Manymoon
The company’s free work and project management application for Google Apps makes it simple for businesses and teams to organize and share information including tasks, projects, documents, status updates and links with co-workers, customers and partners.

Professional Services Connect (PS Connect)
This new cloud-based offering coming soon from Appirio, pulls contextually relevant information on people, projects, customers and transactions from a user’s domain and surfaces it directly inside a Gmail message so services professionals can make more informed, real-time decisions.

JIRA Studio
A hosted software development suite from Atlassian enables software developers to flow naturally between Gmail, Google Calendar, Google Docs and other design and development tools in order to better track and manage project issues and workflow.

Once installed to a company’s domain, these third-party applications work like native Google applications. With administrator approval, they may interact with calendar, email, document and/or contact data to increase productivity. Administrators can manage the applications from the familiar Google Apps control panel, and employees can open them from within Google Apps. With OpenID integration, Google Apps users can access the other applications without signing in separately to each.

More than 2 million businesses have adopted Google Apps over the last three years, eliminating the hassles associated with purchasing, installing and maintaining hardware and software themselves.

The Google Apps Marketplace eliminates the worry about software updates, keeping track of different passwords and manual syncing and sharing of data, thereby increasing business productivity and lessening frustrations for users and IT administrators alike. That’s the power of the cloud.

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