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Daily Dutch News in English

Google Shopping launches in the Netherlands

Google has launched Google Shopping in the Netherlands today, a product search engine that helps people discover products online.

Dutch merchants can participate in this free service, by using a site called the Google Merchant Center to submit and track their product data feeds.

Google opened the Google Merchant Center for the Netherlands in February to give all merchants time to submit their products and be included in Google Shopping

Once Google Shopping has launched, products submitted through the Google Merchant Center may also appear in relevant ‘Shopping results’ on,, and

Google Shopping existed for some time in the United States and the United Kingdom under the name Google Product Search, and was later launched in France. Besides the Netherlands the service will launch also this year in Spain and Italy.

Google indexes the archive which is built up by the online stores and makes it easy for them to make their products accessible to customers around the world.