Guest City Amsterdam Brings ‘Design Goes Dutch’ to Beijing Design Week

Beijing Design Week Guest City Amsterdam will be bringing to life “Design Goes Dutch” at this year’s design symposium. Stretched across the city, other programme “must see” elements consist of Marcel Wanders’ launch of Amsterdam’s Stedelijk Museum exhibit at the Capital Museum and Peking Express, a Dutch-Chinese fashion design project, at the Beijing Temple of Confucius & Imperial College Museum, in addition to many more. City of Amsterdam’s Design Goes Dutch will run from 26 September till Thursday, 3 October, 2013.

Serving as Amsterdam Guest City’s figurehead at the Beijing Design Week, Dutch Design Icon Marcel Wanders, said: “Amsterdam is such a wonderful, creative city, and I am thrilled to represent my hometown as Guest City at this year’s Beijing Design Week. The theme ‘Design Goes Dutch’ addresses the increasing demand in China for innovative and sustainable solutions to the challenges of a globalized world. The city has created a diverse program which will serve as a platform for the exchange of ideas between Dutch and Chinese designers and businesses, and the development of shared strategies for a sustainable urban future’.

Towards 2050 will be discussing and developing scenarios and models on how to turn challenges into opportunities for sustainable urban development whilst Amsterdam’s Stedelijk Museum exhibit will focus on creatives including the iconic chair designs by Marcel Wanders (from 1995 to the present, including a world première) and 5 recent projects by Benthem Crouwel Architects. Peking Express’ Chinese fashion design will show a remarkable collaboration between students from the China Central Academy of Fine Art (CAFA) and the Beijing Institute of Fashion Technology (BIFT) produced under guidance of renowned Dutch fashion designer Alexander van Slobbe. Another fine collaboration features Starting Something between the alumni of the Sandberg Institute, Dutch designers and again students of CAFA. SALON/BJ will furthermore be exciting in its own right as it will serve as a platform for design, fashion, art and culture for a number of designers across various locations in the Dashilar neighbourhood while Made by US, a collaboration with the China Museum of Digital Arts, will showcase an interdisciplinary programme of e-culture, design, architecture and planning. Lastly, nobody should forget the Rubber Duck that will be on display at the Beijing Garden Expo and Summer Palace as already announced.

Please visit Beijing Design Week’s website for more information on our programme:

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