April Fool’s Day can hardly be considered an official day of celebration. But that doesn’t stop Heineken from using the annual date of a practical joke to make a little public relation noise for themselves.
The folks of Amsterdam get a happy surprise when Heineken fools with their bikes!
Heineken sent a team of Heineken out to the streets of Amsterdam, to fool people on April fools day.
Through this campaign, Heineken introduces its new universal tag line ‘Open Your World’ across all marketing executions. The new global tagline conveys the brand’s worldly, open-minded & confident personality.