Heineken’s latest brand ad highlights the Heineken drinker’s ability to open their world to new and different experiences.
‘That’s what this commercial is about — creating a great Heineken story. Unexpected encounters become legendary stories in themselves.
Through this campaign, Heineken introduces its new universal tag line ‘Open Your World’ across all marketing executions. The new global tagline conveys the brand’s worldly, open-minded & confident personality.
Heineken’s new campaign will see the release of more intriguing films and surprising ways to engage its consumers in the coming months. In the meantime, if people are curious about unexpected encounters, watch the film and explore the legendary stories of its characters at Facebook.com/Heineken, Youtube.