Heineken House Returns to 2014 Ultra Music Festival in Miami

Heineken House Returns to 2014 Ultra Music Festival in Miami

Heineken®, the official malt beverage of ULTRA MUSIC FESTIVAL, March 28-30 at Bayfront Park in Miami, will again offer the Heineken House for consumers, ages 21 and over, during the festival. The Heineken House will feature DJ performances and premium views of the Worldwide Stage, along with unique photo opportunities, dancers and ice cold Heineken, of course.

New to the Heineken House this year, two elevated viewing platforms will be integrated into the Worldwide Stage, providing guests premium views. Then, in a first for ULTRA, the Worldwide Stage will be “flipped” on Sunday (March 30), as two international DJs – Justin Oh and DJ Koo – perform live from the Heineken House.

“ULTRA MUSIC FESTIVAL in Miami is like the world Olympics for artists and DJs,” said Justin Oh. “My first ULTRA experience was as a fan, and to now travel half-way around the world to showcase my music there is pretty awesome.”

Also new this year, festival-goers can become part of the action through “FestivalFamous,” Heineken’s challenge to fans to experience as many DJs as possible. By taking the closest photos of the most acts during the festival, and sharing via their personal Instagram account tagged with #HeinekenHouse, one winner will have the opportunity to join one of the DJs on stage – in front of thousands of fellow fans – to maximize the ULTRA experience.

HEINEKEN USA INC. ULTRA MUSIC FESTIVAL HOUSE

“FestivalFamous” will run Friday (March 28) and Saturday (March 29), and participants will be able to review their standings and the top images on a leaderboard, visible on-site via the Heineken House’s LED ShareWall, or on their mobile phones via festivalfamous.com, which will go live as the weekend kicks off. Then, on Sunday (March 30), the winner will join DJ Koo on stage as runners-up receive priority viewing for themselves and a guest.

“Heineken is a proud sponsor of ULTRA MUSIC FESTIVAL and a long-time friend of the EDM community,” said Leanne Maciel, brand manager for sponsorships and events, Heineken. “In our seventh year of partnership, we’ve continued to look for ways to get fans outside their comfort zones and we’re excited to bring forth these rich experiences for the passionate EDM community.”

To enhance the ULTRA MUSIC FESTIVAL Experience with Heineken, please follow us on Twitter or Instagram, @Heineken_US, #HeinekenHouse, or visit the Heineken Facebook page, www.facebook.com/Heineken.

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