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Netherlands has highest Internet usage in Europe

The Netherlands continued to show the highest internet usage in Europe. Facebook has almost caught up with Microsoft by unique European visitors.

According to figures from research firm Comscore for the month of June. There were 368.6 million Europeans online in total for June and almost 12 million Dutch people.

comScore, a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey continued to show the highest average engagement, with users from these markets spending an average of more than 31 hours online in the past month.

Google Sites ranked as the top European web property in June with 335.4 million unique visitors (up 6 percent from a year ago), reaching 91.0 percent of the total European Internet audience. Microsoft Sites continued to rank second with 259.8 million visitors (70.5 percent reach), followed by in third place with 246.4 million visitors (66.8 percent reach). Among the top 50 properties for June, the biggest gains versus May came from Inc., which includes other travel sites Agoda and, showing an overall 15 percent increase. Expedia Inc. also showed a 7-percent increase in visitors compared to May 2011, largely driven by an increase in traffic to TripAdvisor Sites.

Europeans continued to spend most of their time on average on social networking sites. Although European engagement with Russian social network VKontakte declined by 6 percent from the previous month, the property continued to display the highest average engagement among the top 30 properties, with Europeans spending 465.4 minutes (7.8 hours) on the site. maintained its lead over Russian web property in June with an average of 328.8 minutes (5.5 hours) spent by visitors on the property. also continued to account for the highest number of page views at 151.5 billion in June (up 8 percent), representing 15.3 percent of all pages viewed in Europe during the month.

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