‘Playboy’ mogul Hugh Hefner is featuring in the new Bavaria commercial.
The commercial is set in the Playboy Mansion and shows Hugh that despite all the beautiful women around him, occasionally needs some time for himself.
Hefner succeeds celebrities like Marco van Basten, Maradona, Joan Collins, Don Johnson and Mickey Rourke, who previously played roles in a Bavaria commercial.
Bavaria got a lot of attention with the DutchDress, a premium targeted at women instead of men and used as ambush marketing tool during last year’s World Championships football in South Africa and causing priceless amounts of PR. Bavaria was awarded ‘Advertiser of the year’ by the SAN (organization of advertisers) last week.
The new Bavaria commercial with Hugh Hefner was created by Selmore and directed by Jonathan Herman (Bonkers).