IMAX Expands in the Netherlands with three new IMAX theatres

IMAX Expands in the Netherlands with three new IMAX theatres

IMAX Corporation today announced it has signed agreements with three existing exhibition partners to open a total of five IMAX® theatres in new and existing projects across Europe, including the Netherlands, England and Austria.

Pathe Theatres, operator of the largest chain of cinemas in the Netherlands, will open three IMAX theatres in existing multiplexes throughout the country, including two in The Hague and Tilburg and a third at a location to be determined at a later date.

Austrian exhibitor Cineplexx will also expand its IMAX commitment with the addition of a theatre in Vienna at its Donauplex 13 complex.

Odeon & UCI Cinemas Group, the largest operator of IMAX theatres in Europe, the Middle East and Africa, will add an IMAX theatre as part of its new 11-screen multiplex at The MK Dons Stadium in Milton Keynes, UK, due to open in 2014.

“Europe continues to be a key strategic focus for IMAX and we’re delighted that many of our existing exhibition partners are increasing their IMAX business,” said Andrew Cripps, President, IMAX EMEA. “Today’s announcement not only underscores the growth opportunities that exist in the region, which has approximately 450 million consumers, but it’s also an endorsement of the confidence exhibitors have in IMAX to deliver audiences a differentiated experience and drive incremental revenue to their multiplexes.”

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of June 30, 2012, there were 663 IMAX theatres (529 commercial multiplex, 20 commercial destination and 114 institutional) in 52 countries.

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