Apple and News Corp set to launch iPad Newspaper, “The Daily”

Media tycoon Robert Murdoch and Steve Jobs of Apple, are preparing to unveil a new digital “newspaper” called the Daily at the end of this month, according to reports in the US media.

The collaboration, which has been secretly under development in New York for several months, promises to be the world’s first “newspaper” designed exclusively for new tablet-style computers such as Apple’s iPad, with a launch planned for early next year.

The joint “newspaper” will have no website and no print edition; the only way to get it will be to download The Daily via iPad application. Each new edition will cost $0.99 to download. According to Women’s Wear Daily, the publication will have, “a tabloid sensibility with a broadsheet intelligence.”

The 79-year-old Murdoch is said to have had the idea for the project after studying a survey that suggested readers spent more time immersed in their iPads than they did – comparatively speaking — on the internet, where unfocused surfing is typical.

Murdoch believes the iPad is going to be a “game changer” and he has seen projections that there will be 40 million iPads in circulation by the end of 2011. A source said: “He envisions a world in which every family has a iPad in the home and it becomes the device from which they get their news and information. If only 5% of those 40 million subscribe to the Daily, that’s already two million customers.”

2011 is going to be another interesting year for the rapidly changing world of journalism.

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