iQU Named to 2011 Red Herring 100 Global List

iQU Named to 2011 Red Herring 100 Global List

iQU(TM), a leading marketing technology platform that maps gamer behavior across the Internet, social media, mobile devices and more, announced today that it has been selected by Red Herring for the “Top 100 Global Award,” a prestigious recognition honoring the year’s most audacious and far-reaching private technology companies and entrepreneurs worldwide. Chosen from more than 1000 companies, iQU earned the special distinction by virtue of its powerful, scalable marketing technology that is fully integrated with emerging Internet-connect platforms.

“It is a great honor to earn the highest recognition from a respected organization like Red Herring,” CEO Reinout te Brake said. “The award validates iQU’s dedication to innovation and success in the global technology industry. We will continue to push the boundaries of creating the most effective marketing campaigns and improve our efforts to find harmony for game advertisers, publishers and gamers.”

Originally founded in 2009, iQU services revolve around GameriQU(TM), a sophisticated platform that maps gamer behavior across channels. As the Web’s most comprehensive database of online gamer profiles, iQU uses this intelligence to help advertisers target gamers in all territories and regions across the globe by specific profile preferences, such as game genre, game activity or payment history. This system of profile matching allows iQU to provide its clients with the most accurate assessment of target profiles and their value.

The Red Herring editorial team selected iQU as having the most innovative technologies and business model from a list of more than 1000 companies from over 40 nations. These companies, representing past Red Herring Asia, Europe and North America award winners, are judged on a range of qualitative and quantitative metrics, including but not limited to, technology innovation, financial performance, growth criterion, management’s execution standards, potential globalization of the strategy and market share improvement.

“Technology companies are becoming the bright spot in the economic outlook based on their increasing role within macro-economic environments,” stated Alex Vieux, chairman of Red Herring. “2011 has confirmed the sector’s vibrant activity and its resilience to widespread economic problems. An unprecedented number of entrepreneurs are attempting to jump ahead of the competition and aspire to make a difference. Breakthroughs obsolete each other faster than ever before. iQU has performed exceptionally in its field and strongly deserves to be singled out for the 2011 Top 100 Global Award.”

Follow iQU on Facebook at http://www.facebook.com/iqugroup , Twitter at @iqugroup and LinkedIn at http://linkd.in/oZnNv3 .

About iQU:
iQU is a marketing technology platform that forms perfect connections between gamers, publishers and advertisers to create a more robust marketplace for online games. The company was founded in 2009, and is headquartered in the Netherlands with offices in the U.S. For more information on iQU, GameriQU, Gamer Society, Game Licensing and other services, please visit http://iqu.com/ .

SOURCE: iQU

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