James Cameron was in Amsterdam Tuesday night with exclusive footage of his 3D conversion of 1997 blockbuster Titanic.
Cameron showed nearly 15 minutes of footage to exhibitors in Amsterdam at an industry event that has proven a lucky charm for the director in the past. The scenes Cameron screened included the “King of the World” money shot of Leonardo DiCaprio and Kate Winslet on the prow of the speeding ship and jaw-dropping 3D images of Titanic’s engine room. The exhibitors greeted Titanic 3D with whoops, cheers and applause.
Cameron reflected on how European exhibitors conference CineEurope, which turns 20 this year, has been the site of so many “major milestones in my life and career.”
He recalled how in 1997 he screened the first promo reel of Titanic here. In 2005, he returned to talk up the future potential of 3D. And three years ago, Cameron was back in Amsterdam, this time to screen a promo reel of a risky new 3D film called Avatar.
CineEurope is the only European convention and trade show dedicated to the needs of the movie theatre industry. Each year, over 1,500 cinema exhibition and distribution professionals from Europe, the Middle East and Africa (EMEA) come to CineEurope to view the latest major cinema releases and extensive product reels, gain valuable industry information at educational seminars, find new products, services and technologies and network with peers at fun-filled special events.