TomTom has launched its global Break Free campaign. In a series of hilarious videos John Cleese, the star of Fawlty Towers and other classics like Monty Python, is trying to break free from yet another awful traffic jam. Cleese gets frustrated and acts in his traditional silly manner. He might just act as a selfish bastard!
To promote the new traffic service in a big way, TomTom has collaborated with John Cleese to create unique and funny “Break Free from traffic” sketches. The music is perfectly matched to the theme of the videos using the ever popular Queen ‘s hit “I want to break free”.
Are you done with the routine in boring traffic jams? The horrid routine of stop-starting, horn-honking, clock-watching and foot-aching traffic? Well TomTom’s revolutionary HD Traffic service helps you Break Free from traffic, with its central brand messaging.
People that love the genius of John Cleese or melodies of Queen’s “I want to break free” can see more of the exclusive videos on TomTom’s Facebook page or via AdStract’s Facebook page.
What is exciting in these videos are the many local markets that also have their local celebrity starring in a “Break Free” video.
The videos from the United Kingdom feature Chris Kamara who misses the match while being stuck in traffic as well as Scott Mills who prank calls in his car while killing time in the traffic jam.
Check out the video here.
John Cleese and the Selfish Bastard – A TomTom Break Free sketch.
In the local video from France, Bob Sinclar is trying to break away from traffic.
The Dutch videos feature new star Pearl singing “Break Free” and Oboema Voodoo Master also tries to break away from traffic.
The online viral video campaign has been presented by http://www.AdStract.com, the leading Video Ad Network.