The Jeep® brand today announced that four-time Grammy award winning artist, Lenny Kravitz, will be featured in a national broadcast advertising campaign for the 2011 Jeep Wrangler which will include a new track, “Rock Star City Life,” from his highly anticipated ninth studio album, “Black and White America.”
“The Jeep brand is pleased to feature Lenny Kravitz and his music in the advertising campaign for the 2011 Jeep Wrangler,” said Mike Manley – Jeep Brand President and CEO, Chrysler Group LLC. “Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand. Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no holds barred-adventurous approach to life, as well as mastering the ability to withstand the test of time.”
The 2011 Jeep Wrangler campaign launched with two new broadcast commercials, “Extraordinary Adventure Swamp” and “Swamp Thing” on May 12. Both commercials debuted “Rock Star City Life,” a track from Kravitz’s upcoming album, “Black and White America.” In “Extraordinary Adventure” viewers will watch Kravitz as his journey unfolds, showcasing the unique capability of the vehicle and illustrating that adventure is never ordinary in a Jeep Wrangler.
“In my experience this is the perfect partnership for me,” said Lenny Kravitz. “The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it – If it ain’t broke, don’t fix it.”
Additional commercials for the 2011 Jeep Wrangler will also debut exclusively on the Jeep brand’s social media outlets throughout June.
The Wrangler campaign was created in partnership with Global Hue, Southfield, Mich. and debuted May 12. Global Hue is the Lead Agency of Record for the Jeep brand. Their most recent work includes the advertising campaign, “Bloodline,” for the 2011 Jeep Compass. Bloodline featured the off-spring of legendary and famous parents who carved their own path which aligned with the creative platform for the 2011 Jeep Compass.