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Daily Dutch News in English

Mango opens Flagship store in Amsterdam

The Spanish women’s fashion chain Mango will open a flagship store in Amsterdam’s Kalverstraat.

Mango signed a lease agreement last week for a retail space of 700 m2, divided over three floors.

Between the shops Magna Plaza and the Kalvertoren this is the third branch of Mango in Amsterdam.

Mango’s flagship store in Amsterdam is expected to open its doors later this year.

The firm was founded in 1984 by Turkish immigrant brothers Isak and Nahman Andic.

They opened their first shop on Barcelona’s upmarket shopping street Passeig de Gràcia in 1984, now has more than 1,700 shops in 100 Countries worldwide, with turnover in 2009 hitting €1.5bn.

Their expansion continues with plans to open up to 350 more stores in the UK and a similar number in France. In China, the plan is to expand from 160 stores to about 1,000.

Mango is one of the first fashion brands to create a mini-fiction series of its own production. Inspired by American productions for television success like Sex and the City.