Modern Warfare 3 Sets New Entertainment Record

Modern Warfare 3 Sets New Entertainment Record

Call of Duty®: Modern Warfare® 3 sets a new five-Day entertainment record, grossing more than $775 Million worldwide.

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced today that Call of Duty ® : Modern Warfare ® 3 has shattered theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars. The game established an all-new five-day worldwide sell-through record of more than $775 million, exceeding the record of $650 million set a year ago by Activision’s Call of Duty: Black Ops and $550 million two years ago for Call of Duty: Modern Warfare ® 2 , according to Charttrack and retail customer sell-through information..

“With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,” said Robert Kotick, CEO, Activision Blizzard. “Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made. Online play for Modern Warfare 3 is at record levels and we continue to see high online play for both Call of Duty: Black Ops and Call of Duty: Modern Warfare 2 , which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according to Major Nelson.”

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