More than half Dutch consumers use smartphones

More than half Dutch consumers use smartphones

More than half (52%) of Dutch consumers were using a smartphone in the fourth quarter of 2011, an increase of 53 percent compared to the last quarter of 2010, when 34 percent of consumers used smartphones.

Smartphone users were most often customers of Vodafone and T-Mobile, followed at a distance by KPN and Hi. However Hi, followed by T-Mobile and Vodafone, had the highest penetration of smartphone users in its customer base, according to Telecompaper’s report ‘Dutch Smartphone User 2011-Q4’. The report is based on an online survey of 19,800 Dutch consumers during Q4 2011 and compares the data with the previous three quarters.
The research shows the smartphone market continues to evolve. In the last quarter of 2011, smartphone usage surpassed normal phone usage for the first time. Among the handset brands, Samsung strengthened its lead, and Android showed significant growth among the mobile operating systems.

The smartphone penetration was highest among consumers under 30, with over 70 percent of 15-29 year-olds having a smartphone. Among the 60-64 age group, this was just over one in five (22%). Samsung was the most used brand for smartphones in both the postpaid and prepaid markets. Apple, Nokia and HTC had larger shares in the postpaid smartphone market than in prepaid, while Samsung and Blackberry had larger shares in the prepaid smartphone market than in postpaid.

Among the mobile operators, already more than 60 percent of Hi customers use a smartphone. Despite this, Hi, as well as T-Mobile and Telfort, lost some share in the smartphone market last year, while Vodafone and smaller providers gained market share. Telfort, KPN and Tele2 still had a larger share of ‘normal’ phone users. Vodafone and T-Mobile had the largest share in the postpaid smartphone market (28%), while Vodafone was also the market leader in prepaid smartphone users (29%).

The report ‘Dutch Smartphone User 2011-Q4’ gives insight into the differences between the smartphone user and the normal phone user as well as information on the total mobile market (15-65 year-olds). Where relevant the smartphone user in Q4 is compared to the previous quarters. The report gives detailed information on the consumer demographics, handset brands and operating systems, service providers, types of subscriptions, where the mobile connection is bought and usage of apps and SMS.

This report discusses topics similar to two previous reports from Telecompaper on the Dutch Mobile Consumer. These reports give information on the total mobile phone market. The first report focuses on the differences among service providers and the second on the differences among handset brands used. These reports are available for Q3 2011 and will be available later this year for Q1 2012.

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