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Daily Dutch News in English

Dutch Internet users spend most time online in Europe

Dutch Internet users were on average 34.4 hours online in March, which is 33 percent longer than the European average.

They visited on 3515 pages per person, 31 percent more than average, according to figures published Wednesday by research firm comScore.

comScore, Inc., a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 363.7 million unique people went online in March 2011 for an average of 26 hours per person.

Among the individual markets, Germany had the largest Internet audience (age 15+) with 49.7 million unique visitors, followed by Russia with 47.4 million visitors and France with 42.3 million visitors. Visitors coming from the Netherlands exhibited the highest engagement, spending 34.4 hours on average online in March – 33 percent higher than Europe as a whole – followed by the visitors in the United Kingdom who spent 33.0 hours on average. Visitors in the Netherlands also viewed 3,515 pages each on average, 31 percent greater than the European average.

Google Sites ranked as the top European web property in March, attracting 330.3 million unique visitors and reaching 90.8 percent of the total European Internet audience. Microsoft Sites ranked second with 272.8 million visitors (75.0 percent reach), followed by Facebook.com in third place with 234.6 million visitors (64.5 percent reach).

Russian social network VKontakte had the highest average engagement among the top 30 properties, with visitors spending an average of 405.1 minutes (6.8 hours) on the site over the course of the month. Russian Mail.ru Group ranked second at 310.0 minutes (5.2 hours), followed by Facebook.com with an average of 285.7 minutes (4.8 hours).

Facebook.com accounted for the highest number of page views in March with 109.9 billion, representing 11.3 percent of all pages viewed that month. Google Sites ranked second with 94.8 billion page views, followed by VKontakte with 33.1 billion page views.

For more information, please visit www.comscore.com