The Netherlands is the bicycle capital of the world, with 40% of all traffic movements by bicycle. They have created a bicycle friendly country that promotes a healthier, more active lifestyle for its residents.
Last year over 1.3 million bicycles were sold in the Netherlands according to preliminary figures. The Revenue is expected to be around 950 million euros, an increase of 4 percent from 2008. According to the RAI Association FietsVAK, the exhibition for the bicycle industry.
When people buy a bike, they’d rather buy a good bike”, said a spokesman for RAI. The average amount that was spent on a bicycle last year increased 3.5 percent to an average of 713 euros. In 2008 that figure was 683 euros.
The rise of the electric bike set last year continued. An increase of 30 percent is expected for 2009 with more than 150,000 e-bikes. The electric bike has a market share of 10 percent, with an average selling price of around 1900 good for 25% of the total bicycle sales.
The market share for e-bikes will increase further.
Dealers are still gaining ground as a sales channel for bicycles. Last year 85 percent of the bikes were bought in a real bicycle shop and the previous year it was still 82 percent.
In the past ten years the Dutch bike fleet grew to a total of 18 million bicycles.
Photo by: FaceMePLS