North Sea Jazz and Rotterdam extend partnership

North Sea Jazz and Rotterdam extend partnership

The North Sea Jazz festival will continue to be held in Rotterdam for at least another period of five years. North Sea Jazz, the Municipality of Rotterdam and the Port of Rotterdam Authority signed an agreement to this effect. One aspect of the renewed collaboration is that as of 2013, the name of the festival will be changed to ‘Port of Rotterdam North Sea Jazz Festival’.

CEO Hans Smits of the Port of Rotterdam Authority: “It is important for our port that the region offers an attractive residential climate and high quality of life. Festivals of truly international stature like the North Sea Jazz festival fit this ambition very well. That is why we are happy to do our bit for the event.”

North Sea Jazz is known around the world for the wide range of musical genres it presents – from traditional New Orleans jazz, swing and bop, to free jazz, fusion, avant-garde jazz and electronic jazz. But the festival in the second weekend of July also presents blues, gospel, funk, soul, R&B, hip hop, world beat and Latin. Every year, between 65,000 and 70,000 visitors from all over the world come to Rotterdam to attend the event.

This year will be the festival’s eighth edition in Ahoy Rotterdam. In part thanks to North Sea Round Town, which is presented in the same period, North Sea Jazz by now is firmly rooted in the port city.

North Sea Jazz Director Willem Luyken: “As far as I am concerned, these two brands form a wonderful combination, and we will be bearing our new name with due pride.”

Deputy Mayor Karakus (responsible for Housing, Spatial Planning, Property and Urban Economy) is happy with the agreements. “North Sea Jazz is one of the world’s leading jazz festivals. It is perfectly in line with both Rotterdam’s international image and the city’s annual events calendar.’’

This year’s edition of the Port of Rotterdam North Sea Jazz Festival will be held on 12, 13 and 14 July in Ahoy Rotterdam. The festival programme includes Santana, John Legend, Sting, Diana Krall, Branford Marsalis, Marcus Miller, Dionne Warwick, Charles Bradley and Gary Clark Jr. The full programme will be announced at the end of April.

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