One Million Heineken Hugs

To say “thank you” to Facebook fans for getting Heineken to one million “likes”, Heineken sent a team of Heineken Huggers out to the streets of Amsterdam, to give back some of the love. We hope to get to you all eventually!

Through this campaign, Heineken introduces its new universal tag line ‘Open Your World’ across all marketing executions. The new global tagline conveys the brand’s worldly, open-minded & confident personality.

Heineken’s new campaign will see the release of more intriguing films and surprising ways to engage its consumers in the coming months. In the meantime, if people are after tips on how to make a legendary entrance, watch the film and explore the hidden stories of its characters at Facebook.com/Heineken, Youtube.

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