Over fifth of Dutch households own a tablet

Over fifth of Dutch households own a tablet

More than one in five (22%) Dutch households owned a tablet in the second quarter of 2012, and 4 percent of these even had two or more tablets, according to the latest report from independent market researcher Telecompaper.

The report ‘Dutch Tablet User Q2 2012’ is based on a survey of around 6,300 consumers aged 16-65 during the second quarter by the Telecompaper Consumer Panel.

The survey also found that 16 percent of consumers plan to buy a tablet in the next six months. The majority of these expect to buy an Apple iPad. Apple’s global lead is also evident in the Netherlands, where it’s estimated to have sold over 770,000 iPads. Samsung is second in the Dutch market, following Apple at some distance.

The operating system, brand and price are the most important factors for consumers buying a tablet, although for Apple users, price is somewhat less relevant. Only 29 percent of tablet users buy a separate mobile data subscription for their device, while the majority use Wi-Fi at home. Around two-thirds of time spent on a tablet is at home. Younger people are more likely to use the tablet on the go and at school or work.

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