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Daily Dutch News in English

Philips ‘Philishave’ electric shaver TV commercial 1960’s

Philips once had the shaver for the men on the moon.

Philishave was the brand name for the electric shavers manufactured by the Philips Domestic Appliances and Personal Care unit of Philips (in the U.S.A., the Norelco name is used instead). In recent years, Philips had extended the Philishave brand to include hair clippers, beard trimmers and beard shapers. Philips used the Philishave brand name for their shavers from 1939 to 2006.

The shaver was introduced in 1939, though initial production was limited due to the outbreak of World War II (the production facility in Eindhoven, the Netherlands was overrun by the German Army in 1940). After the war, a slightly improved version of the cigar-shaped single-head shaver was introduced.

The Philishave shaver was invented by Philips engineer Alexandre Horowitz, who used rotating cutters instead of the reciprocating cutters that had been used in previous electric shavers.

Watch Philips ‘Philishave’ electric shaver TV commercial featuring Brian Henderson.