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Daily Dutch News in English

Dutch People Spend More Time Playing Games

Research has shown that the Dutch spend average seventy percent more time playing games than two years ago.

The Dutch spent 2.9 hours per week in 2009 and 4.5 hours per week in 2011. The total number of gamers with 8.5 million remains virtually unchanged from last year.

The Newzoo 2011 National Gamers Surveys, sponsored by GlobalCollect, the world’s premier payment service provider of local e-payments, show that online and mobile spending on games passes 50% mark of total consumer spending in the US and Europe.

Amsterdam, The Netherlands – April 27, 2011 – New and unprecedented results from Newzoo’s 2011 National Gamers Surveys involving more than 20,000 respondents in Brazil, Russia, Mexico, Spain, the US, and key EU countries reveal insights into gamers’ behavior and spending in countries perceived as low-priority markets for years. The uptake of online and mobile gaming has pushed the number of players and “payers” to a level comparable to major European markets. The number of people actively playing games ranges from 16 million in Mexico to 35 million in Brazil to 38 million in Russia. Equivalent to Western countries, an average of 50% of these consumers actually spend money on games. The research, sponsored exclusively by GlobalCollect, also revealed that more than two-thirds of the total game budget was spent online. For the first time, spending on online, downloaded, and mobile games has passed total retail boxed sales in Western countries.

Trends in Emerging Markets

Internet penetration and use in Brazil and Russia is relatively low, but growing at an enormous pace. Of the active internet population – 46 million in Brazil as well as Russia – at least 75% plays games. By now, more time is spent on playing games than watching TV: on average 11 hours per week. Of this group, 47% of Brazilian and 53% of Russian gamers spend money, pushing the volume to major European market levels. More than two-thirds was spent on add-ons like virtual items for free-to-play online and mobile games.

Koen Vanpraet, CCO of GlobalCollect, commented: “As an international Payment Service Provider consulting clients on monetizing their gaming platforms, we see changes first hand. Year on year, total transactions grew 103% in Russia and 228% in Brazil in 2010. Local payment methods, such as Boletos Bancário (Brazil) and WebMoney (Russia), played a major role in this. We know research is vital to ensure gaming companies implement the right strategy to grow their online business and the results of these surveys enable us to advise our clients on a strategic level.”

Trends in Western Markets

In Western markets, neither the number of gamers nor their spend has changed much since 2010. But major changes can be seen in time spent on games in Europe, gradually catching up with the US; spending on online, mobile, and downloaded games now takes up at least half of consumers’ games budget, with MMO games applying to around 10% of the total wallet; virtual currency has become mainstream with an average of 80% of online gamers using it; only 15% of gamers ever bought Facebook credits.