PostNL has acquired a minority shareholding in Scoupy through its subsidiary Netwerk VSP. The free Scoupy app gives consumers access to discounts in shops, bars, hotels, restaurants and leisure activities in their immediate vicinity by means of their smartphones. Scoupy is the leader in the rapidly growing mobile couponing market in the Netherlands.
The number of smartphones in the Netherlands has risen to nine million, and it is expected to continue to grow strongly over the next few years. The UK and the USA were ahead of the Netherlands in such growth, and over the last two years their mobile couponing markets have undergone tremendous development, with millions of active users a day. Mobile couponing works by means of an app on a smartphone that enables consumers, based on their current location or a selected town or city, to search for and view thousands of unique and topical discount coupons for shops, bars, hotels, restaurants and leisure activities. In order to receive a discount, the digital discount coupon has to be activated and shown locally, in other words in the participating shop. Mobile couponing therefore provides a ‘discount coupon booklet’ that is always up to date.
‘By working together with Scoupy we can now offer our customers new options, in addition to our tried and trusted leaflets, for getting consumers to cross the threshold. Scoupy is an inspiring and enterprising company, and we are pleased that they have chosen us as their strategic partner so they can continue to grow,’ says Yme Pasma, Managing Director of Netwerk VSP. The collaboration with Scoupy is an important element in Netwerk VSP’s strategy of extending its door-to-door consumer advertising base to include the internet and mobile telephony. ‘The cooperation with Netwerk VSP is a significant step for Scoupy in order to link up with more national retail chains and to build on our success with users and vendors,’ adds Scoupy’s Managing Director Valentijn Bras.
About Netwerk VSP
Netwerk VSP delivers over seven billion door-to-door leaflets in the Netherlands annually. The company leads the market for distributing door-to-door leaflets. Netwerk VSP advises its customers about how they can utilise door-to-door communication as effectively as possible, and it also provides a range of associated data and online services, including Folders.nl. Netwerk VSP is a wholly-owned subsidiary of PostNL and has over 550 permanent employees. Netwerk VSP moreover provides work for some 22,000 leaflet deliverers.
PostNL processes 8.7 billion addressed postal items (including 106 million parcels) each year and delivers to addresses in the Benelux, Germany, the UK and Italy. PostNL’s main business is mail, parcels and e-commerce. The company also provides services in the area of data and document management, direct marketing and fulfilment. PostNL employs some 65,500 people. In 2011 the company generated a turnover of nearly 4.3 billion euros.