PostNL is issuing a special stamp sheet to mark the 125th anniversary of Albert Heijn. The celebratory sheet symbolises the history of Albert Heijn. Cees van Vliet, Managing Director of Albert Heijn, was presented with the first sheet at the company’s headquarters by Arno van Bijnen, Retail & Consumer Market Director at PostNL.
This leading supermarket has grown to its present stature from a local grocery store in the small town of Oostzaan, North Holland, making it the oldest still-operating grocers in the country – boasting 125 years chock full of innovative growth. Much of what the Dutch today take for granted in their supermarket, from self-service to saving-point schemes, from loyalty cards to delivery service, and from house brands to supermarket-sponsored magazines featuring recipes and shopping tips, was championed by Albert Heijn. To illustrate this innovation, four stamps were designed with separate images and icons that, together, tell the story of how Albert Heijn has developed since it started out in 1887. The placement of the icons over the photos gives a sense of a continuum between the origins of Albert Heijn and its present-day operations.
Ten self-adhesive stamps featuring four different designs are included on the Albert Heijn 2012 stamp sheet, with a repeating pattern printed on the sheet’s reverse. In addition to the stamp sheet, a stamp booklet and a first day cover* will also be issued. The stamps are available while stocks last from the Collect Club in Groningen, online at www.postnl.nl/collectclub and from Bruna bookshops and Albert Heijn supermarkets. The stamps are valid until further notice.