Amsterdam Airport Schiphol has won the SimpliFlying Award in the ‘Best Social Media Airport‘ category. The other airports nominated for this title were London Heathrow Airport and London Gatwick Airport.
The award was presented at the SimpliFlying Conference in Amsterdam last night. The jury report stated ‘while most airports are slow to catch on with social media, Schiphol Airport has clearly demonstrated thought leadership in this space. Through unique emotionally engaging initiatives, they understand that building brand preference requires a long-term relationship with travellers.
It has been a steady journey for the airport to become the best in the world on social media in 2013’.
Schiphol Group Executive Vice President & CCO Maarten de Groof: ‘Social media is an important communication tool that we use to inform our travellers and answer their questions about Schiphol. We also, and increasingly, use social media in our marketing campaigns. We see this award as an acknowledgement of our approach to social media, and it is in line with other indicators. The Schiphol App was recently downloaded for the one millionth time, for example, and our Facebook page has more than 230,000 followers, while the Schiphol YouTube channel has reached over two million views. The Best Social Media Airport Award is an incentive to us to continue our existing social media strategy.’
SimpliFlying is an internationally renowned aviation marketing consultancy firm. This is the fourth time that SimpliFlying Awards have been presented to airports, airlines and the travel industry. The winners are chosen on the basis of a jury report and internet votes. A total of approximately 37,000 votes were cast in the various categories.